A critical assessment of the marketing challenges facing an Essay

A critical assessment of the marketing challenges facing an organisation of your pickaxe and recommendations for the development of Competitive Advantage - Essay ExampleA close digest of other companies that develop survive during harsh market periods will help point out possible opportunities that Ryanair mas use to news leak the looming threat. The research will end with workable recommendations that will provide strategies for Ryanair to survive within the market.In the twenty-first century crease environment, companies have to stay on the alert in terms of aligning their business strategy with the ever-changing business environment. Particularly, the international airlines market has become sensitive with rapid changes in the frugal structure, increase in competition and government regulation (Cento, 2009). Ryanair, one of the low-cost international airline operators in Europe, has faced a number of challenges while operating in the dynamic market. The purpose of this essa y is to tally an analysis of the competitive ability of the company, point out specific problems and develop strategic adaptations for the company.Marketing analysis is concerned with the ability of a company within a specific industry to position itself as a top overhaul provider. Hubbard, Rice, & Beamish (2008, p.69) defined industry as, a grouping of organizations or business units producing close substitutes. Market is a word which use very closely to Industry. Perhaps the most rat word use as a substitute to industry. However, market defined as a group of consumers with similar needs. (Hubbard, Rice, & Beamish, 2008, p. 97). Evidently, each organization has operates within a particular industry and has a specific fag market. Within an industry, organizations compete as a way of appealing to their target customer to purchase their service and products. On the other hand, the customers choose organizations that best suit their needs and purchase from organizations that best satisfy their tastes and