Company Selected Reliance Fresh Information Technology Essay

order Selected confidence bracing In attaination Technology EssayE exceptionally in this case ingest is based on identifying the most important external issues IT / conviction rattling development come with whose business mainly to those who ar field of studying in the trustingness Fresh in sales accommodation is based on the internal workenvironmental impacts.IntroductionMain objective of this case and study to cast ecommerce web place for company trustfulness Fresh which take client account, earnings system of rules ,Product in somaation, cost comparison, so the customer provide demoralise carrefour or anything at one sentence for their home or work place and get wholesome information roughly separately output and lot take review about that form cyberspace database it as well include about database which retentivity all customer bank detail so company come to know to whom they give usher out for regular customer and customer ass demoralise quintuple item at single time. It sends conformation mail to client about bill they remunerative online.Company Selected assent FreshAbout cartel Fresha convenient store format is g all overned by the Mukesh Ambani and is the most important reference of belief Industries retail Business. assurance Ltd. has planned to invest more than than Rs. 25000 crores in the retail division.It also comp airlifts more than 560 reliance unspoilt stores all over the country. The outlet sells good produces, staples, dairy products, fresh juice bars, groceries and vegetables. A distinctive Reliance Fresh outlet is around 3000 to 4000 sq. feet and accommodates catchment argona of one to three Kilometers.History of Reliance FreshReliance Group was established in 1970s. The Reliance Retail was found in the year 2006 as an operating subsidiary, Reliance Retail is a part of the RelianceIndustriesLimited. Reliance industries are actually the outstandingst conglomerate in India. It has an annual turnove r of US$35.9 Billion. It is also listed on 206th position in the Fortune planetary 500 companies. The company started off as a small textile company around 30 years ago. And now it has expanded vertically and horizontally to be Indias Number 1.Reliance Retail is actually the retail conference of RelianceIndustriesLimited. It has a number of brands like Reliance Time Out, Reliance Digital, and Reliance Wellness. Autozone, Reliance Super, Reliance Mart, Reliance iStore, Reliance Fresh. The Reliance Retail had to face miscellaneous difficulties before the launch of Reliance fresh, beca wont of the various circumstances prevailing in Orissa, West Bengal and UP, along with the refreshings foc victimisation on the dearth of vegetables and fruits stocks. The retail business of Reliance then minimized its exposure in vegetable and fruit business, as a result established Reliance fresh positioning a pure super marketplace play foc use on various categories like IT, consumer durables, ho me, FMCG and food.Growth of Reliance FreshThe first ever a Reliance Fresh store was established in Hyderabad, wherein the company, mainly focused on the fresh produced vegetables and fruits at comparatively low price along with an introduction of farm to fork theory.This was the idea, which was anticipated by the company was to take the supply cover from the farmers and then sell straightaway to the consumers removing the middle-men off the beaten track. Reliance introduced several formats in the marketplace to cater to learns of common heap, which includes Reliance Fresh, Reliance Super, Reliance Foot affect, Reliance Timeout, Reliance Jewels, Reliance wellness, Reliance Mart and Reliance Digital, to name a few.In addition to this, the Reliance Retail also entered into a agreement with Apple, which is a unraveling entropy Technology company, to set up a series of Apple Specialty Outlets branded as IStore, with its first ever store in Bangalore.With an idea to produce inclusiv e prosperity and offshoot for farmers, consumers, small shopkeepers and vendor partners, Reliance Retail was set up in order to lead the foray of Reliance Group into an organized retail.Mode of EnquireIn general term doubt agency an act of asking information, an official investigation. in that respect are more different method of enquiry (for example, Anti-Deductive, System thinking and Inductive-consensual). Provide a short critique of three different techniques. Your discussion to include the current perspective for each oddballs of enquiry drawn from extant literature. Here also include the strengths, weakness and any assumptions that hurl to be do when utilise these different modes of enquiryHere we are taking research on RELIENCE FRESHFor this research we are using Inductive-Consensual head method. First of all in Inductive-Consensual interrogatory method I had done enquiry about the place that at what place its situated, Then after the next was the product of it se rves to the customer, then what was the price of it product and how its different form other. Then what type of quality its provided. The value of CRM customer relationship management.The research was very simple because the questioners was simple and it was simply answered. The work of research was speedily because the strategy adopted by RELIENCE FRESH GIVE FOOD TO CUSTOMET AT LESS PRICE THEN MARKET. By this single phone line of action it can attract easily, but in this method of enquiry in RELIENCE FTESH many answer of a question ordain be arise. Inductive-Consensual question is simple, quick to draw a conclusion and most of the time the conclusion is a usually a single number, a fixed strategy, or a single course of action. Inductive-Consensual interrogatory is that there is a possibility that the conclusion drawn could be subjective and that most of the problems encountered these days leave multiple answers.1.1 Inductive-Consensual EnquiriesInductive-consensual enquiry der ives a conclusion from a limited set of observations, which may be- Analogous Historical Multiple Independently Sourced1.1.1 Application of Inductive-Consensual EnquiryThe scoring of the exceptional diving competition is an example which employs the use of Inductive-consensual enquiry method.1.1.2 receipts of Inductive-Consensual EnquiryAdvantage of Inductive-Consensual Enquiry is simple, quick to draw a conclusion and most of the time the conclusion is a usually a single number, a fixed strategy, or a single course of action.1.1.3 harm of Inductive-Consensual EnquiryDisadvantage of Inductive-Consensual Enquiry is that there is a possibility that the conclusion drawn could be subjective and that most of the problems encountered these days commit multiple answers.1.2 Dialectic EnquiryDialectic Enquiry challenges the subjective assumptions, models and theories by which problems are defined and solutions postulated, and it is the debate itself that an objective solution compromise or synthesis go away be commited.1.2.1 Application of Dialectic EnquiryThe British brass of parliamentary democracy is an example which employs the use of the dialectic enquiry which probes deeply into issues and acts as a practical decision making tool.1.2.2 Advantage of Dialectic EnquiryAdvantage of Dialectic Enquiry is the consideration of facts from various angles and it generates more useful alternative solutions and can sometimes identify unnoticed opportunities.1.2.3 Disadvantage of Dialectic EnquiryDisadvantage of Dialectic Enquiry is it endangers a person or a group of persons to reach its objectives or decision, from which certain assumptions claim to be made and the assumptions competency not be right.1.3 Unbounded Systems ThinkingUnbounded System Thinking was described as a new problem- figure out method.Major fuss with Reliance Fresh DevelopmentA research shows that the company needs a well designed website with online store system, so that customer can interrup t weather thing are present in stock. Main areas where the company is go about problems. Currently, the company, Reliance Fresh Development is facing a number of problems imputable to its manual sales system. The major problems due to lack of machine-driven data store system are affecting the Services, yieldment system, and Customer Account of the company. With automated system its easier to keep insert of customers Account, payment details and are easier to track product that order. It also takes less Hassel and space to handle customer account and records.Customer AccountCurrently company doesnt ache any customer account as customer account system is required for regular customer by means of customer direct to put there user name and password to log in their account and buy from online so booming to buy have not put their detail every time they visit. Where in store they just put customer id they get detail and can provide them can for regular shopping from online or stor e.Payment SystemCompany collect money from manually on store if customer buy from online they can pay from credit card or debit card directly instantly to company for daily customer buy from online data for product they buy each time come to know and can provide discount and other facility.Order RecordAs customer place an order for something online record should be there in system so we come to know last time which place what order and history each time buying form Reliance fresh and also provide order track system so customer can track their product where it reach and when passing play to reach destination.System Required for Implement in StoreFor Customer Account SQL or Oracle data baseTo run this system properly you will need a computer with Redhat 5.0 installed.The computer will probably need to be at least a Xeon processor with 4 GB of ergodic Access Memory with 1 TB Hardisk.Broadband Connection is required for connecting internet and other Brach network and main reliance se rver.For Printing record need Cannon or HP Laser Jet Printer will be needed.Benefit of Online ShoppingThe main advantage of online shopping is that it allows people to buy at by means of many items and categories without sledding their house, to compare the prices of as many shops as they want, and also to order as many items as they can afford without having to dumbfound about how they will persuade them, because the online shopping websites also deliver the things to the buyers home. Furthermore, the Internet is open 24 hours a day, 365 days a year, so you dont have to accelerate or worry about finding a parking spot. The Internet allows you to easily compare products and prices, so you can be sure that the item you grease ones palms is the exact item you want. Online merchants can publish much more information about their product on a website than they could affordably publish in a print catalog. And online stores give you the ability to share information and reviews with other shoppers who have firsthand experience with a product or retailer.External Environment Analysis fountain for Choosing India for Retail MarketIn India population ration is high and more over are middle class for that people reliance fresh is great because it provide product in less price then available in market, India is developing country and progress in economy strength, Reliance is geared wheel up to revolutionize the retailing industry in india.Towards this end, Reliance is aggressively working on introducing a pan-Indian network of retail in multiple formats, The retail initiative of reliance will be without a parallel in size and spread and defecate India proud.Economical EnvironmentCompanies across the globe are coming to realize the opportunity India presents, and are wasting no time in acting. Siemens of Germany, a company which produces and sells power plants, electric meters, hi tech medical equipment and mobile phones has big plans for India, India is a democrac y of one billion people, and economic reform is a consensus shared by its many political parties. They have been quick to embrace free market enterprise, which has attracted a number of American corporations, including General Electric, General Motors, Hewlett-Packard, Johnson Johnson, and Microsoft, to name a few.Social EnvironmentIndia perception and trends of the consumers have been ever-changing owing to the liberalization and the changes in lifestyles. Another important aspect of society is the group. The performance of groups differs in individualistic and collectivist societies. The family is an important part of the hearty environment. It is a primary group and influences the consumption and buying behavior of consumers. The traditional family life cycle has been changing owing to the differing lifestyles. So, marketers have to analyze these trends and bring in products that are suitable to these changing consumer segments. Also jobs and workplaces have to be designed acco rding to the changing lifestyles.Technology EnvironmentTechnological environment in India should be favourable to quality improvement, costReduction, introduction to new products In market. It should also lead to Industrialdevelopment with cosmos-wide competitiveness. In India, the government has setup largenumber of R D Activities, space research centres etc. for introduction of new technology in different areas. a long period of time, technological environment was not favourable for introduction of updated technology ion manufacturing activities. Funds Import Policies were not freely provided for import of updated foreign technology.Foreign collaboration joint ventures were also not freely allowed. Research development activities were not given encouragement through special facilities/concessions.This suggests that technological environment was not favourable to industrial growth till theBeginning of economic reforms and globalization by 1980s.Information TechnologyBy the e arly 21st century, nearly every child in the westerly world, and many in other parts of the world, knew how to use a personal computer. Businesses information technology departments have gone from using storage tapes created by a single computerto interconnected networks of employee workstations that store information in aserver farm, often somewhere away from the main business site. Communication has advanced, from tangible postal mail, to telephone fax transmissions, to nearly instantaneous digital communication through electronic mail (email). India continues to be the most preferred destination for companies facial expression to offshore their IT and back-office functions. It also retains its low-cost advantage and is among the most financially attractive locations when viewed in combination with the business environment it offers and the availability of skilled people, according to global management consultancy.Advantage of Information TechnologyGlobalization IT has not only brought the world closer together, but it has allowed the worlds economy to become a single dependent system. This means that we can not only share information quickly and efficiently, but we can also bring down barriers of linguistic and geographic boundaries. The world has developed into a global village due to the help of information technology allowing countries like Chile and Japan who are not only unaffectionate by distance but also by language to shares ideas and information with each other.Communication With the help of information technology, communication has also become cheaper, quicker, and more efficient. We can now communicate with anyone around the globe by simply text messaging them or sending them an email for an almost instantaneous response. The internet has also opened up face to face direct communication from different parts of the world thanks to the helps of video conferencing.Cost effectiveness Information technology has helped to computerize the business p rocess thus streamlining businesses to make them extremely cost effective money making machines. This in turn increases productivity which in conclusion gives rise to profits that means better pay and less strenuous working conditions.Accurate results Crucial decisions based on computer calculations are more likely to be correct than those based on human calculations. This is because the probability of errors in calculations by human beings is greater. Computers also help in taking a decision when faced with two or more alternatives. They do not need another day to rework the data if any variable is altered. amplification in standard of living cost savings achieved through optimal utilization of resources as suggested by computer calculations, result in lowering the prices of goods. In addition, networking has facilitated access to different markets across the globe, where competitive prices are available for similar goods. This helps buyer to get the best bargains, as similar pro ducts across globe have to be priced competitively.Disadvantage of Information TechnologyUnemployment While information technology may have streamlined the business process it has also crated job redundancies, furlough and outsourcing. This means that a lot of lower and middle level jobs have been done away with causing more people to become unemployed.Privacy though information technology may have made communication quicker, easier and more convenient, it has also bought along privacy issues. From cell phone signal interceptions to email hacking, people are now worried about their once private information becoming public knowledge.Lack of job security Industry experts believe that the internet has made job security a big issue as since technology keeps on changing with each day. This means that one has to be in a constant learning mode, if he or she wishes for their job to be secure.Dominant culture While information technology may have made the world a global village, it has also contributed to one culture dominating another weaker one. For example it is now argued that US influences how most young teenagers all over the world now act, dress and behave. Languages too have become overshadowed, with English becoming the primary mode of communication for business and everything else.Impact of Online Shopping on Reliance FreshOrder Placing process and receives immediate confirmations.Product review, Product Detail.The main advantage ofonlineshoppingis that it allows people to browse through many items and categories without leaving their house, to compare the prices of as many shops as they want, and also to order as many items as they can afford without having to worry about how they will transport them, because the online shopping websites also deliver the things to the buyers home. Furthermore, the Internet is open 24 hours a day, 365 days a year, so you dont have to hurry or worry about finding a parking spot.Easy proportion Shopping, Better Selection.Can store their detail for regular customer.Secure bank payment system.Order can be track online 24/7.Future Technology InnovationTechnological innovation in general and information technology (IT) applications in particular, have had a major effect in ecommerce and web. Technology change transforms the nature of the market place by making difference in cost feature product accessibility as movement toward new high technology which increase promise and implications on new tech.Revolutionary change in internet technology which make communication system better mobile technology is future as smart technology are coming in market and everything going to that like and advertisement are on internet .Redhat Linux are going to launch new version of OS work on mobile and slate (new tech) through mobile user can access site on their system and buy or place order directly from mobile.Web guarantor is now better for Reliance Fresh and future IT innovation.Technology Demand for Reliance Fresh.IT S ystem are flexible to change any data and type of process .Technical skill and IT Professional staff training and perform.Change in technology and highly skilled workforce in different special area.Security of IT/IS is main for better performance and regularity needed in many times.Management of IT must make decisions based on traffic head for the hills on site.Company performance to establish future IT development plans.Maintain IT/IS performance throughout the organization plans.Internal Resources, Competencies, and Capability of Reliance Fresh.Internal ResourcesCompany resources are much limited as training to existing employees for this company has to collect fund from different sources like obtaining loan from a financial scholarship or issuing their corporate bonds as this company have one option to issue corporate bonds as it also manage form Reliance Retail which is part of Reliance Group in order to implement the IT system in the organization must have to recruit new mae stro employees and also train existing employees.CompetencyReliance Fresh are able to increases its business because of implementing new IT System as well as have a good location in every city of Indian state also have competition is high among Big Bazar ,eShop etc and has to reciprocate their customer by giving best value and quality.Company has to make advertise in internet marketing and evaluate with other inside the analogous industryHave to satisfy their customer buy providing them best service and standardEnhance communication skill with customer visit on site or place order reply with e-mail.As website is effective tool in internet field and give opportunity to get into new market of online shopping and in internet technology world.Have to performer 24/7 service online from different site they provide.CapabilityReliance Fresh can bring their business on top because of social movement in market with huge reputation as millions of people visit to site of reliance because of figurehead in every city of Indian state it would be beneficial for company to bring their name in top street supermarket and provide an dainty opportunity to this company and give good standard and accommodation services. Branch in south can drive with huge business because of education presence people most like to proffered there site for online order.Benefits of Implementing The new IT/IS systemIT system FeaturesIT must free for Professional to operate as well as for normal to update daily data have to pay for staff train in computing field its easy for staff to learn system data base update and new product arrive in market and add them in list of system database it also include machinelike feature like printing letter and receipts this system is easy to learn.Customer AccountContain detail of customer for regular shopping and easy to order history and also buy multiple item at a same time also easy to review the product for particular(prenominal) customer or supply them dif ferent product also give schem like discount or put in prize draw for customer.Payment SystemFrom customer account payment detail is save on server on main brance which directly connect with bank system and easy to instant payment and get conformation not have to put detail many time only single time can buy multiple thing provide free credit depend on shopping and term and condition of company single method with security using web technology SSL security provide encryption no fraud are possible.Order RecordsCustomer can trace order online and can efface or change the order within give time in term and can directly talk to assistance which are present online for helping using system check order history .also reducing risk of fraud of product guarantee show product purchase date and damages expire date on system easy for customer to make decision.System SpecificationBelow the list of new system specification of new server for store.AccountProduct Enquiry- Customer can enquiry abou t some electronic product as like laptop,mobile,TV,iPod,Camera,etc.Price Comparison-In this task price of product can be compare with other sote presence in market.Product ReservedIt show wthere product are close or want to reserved for future.Stock present Product showing online are present in stock or take time.Payment fictional character of payment accept like visa,debit,credit etc.Customer DetailDetail of customer for dispatching productOrder Record Include history of old product buy form this site and possible of discount offered by company if reach target of month or week.Check in It kept record who have take visit of store and web site .Check outIt show which product are comeing soon in which are shortly not present.Userfrendly system Customer get easily whatever they want form site and searchable option to find any product easly it must be well graphically designed .Impact of IT Enable Services on the Reservation of Reliance Fresh.Positive ImpactMain benefits of implementin g IT system which enhance the company performance and customer.Expand of Company BusinessEarlier without IT system Reliance fresh have to get business form store onward and publicize in normal media and newspaper and TV ads marketing are not increase for making new development in field of marketing have to build online ecommercial site through which customer ration is going to rise ,as web site very helpful to rise business opportunity and make repudiated in internet world million of people visit site daily they can see and get idea about new product arrive in market via Reliance Fresh .Business rises by Web SiteDeveloping website for Reliance Fresh will able to rise business opportunity it provide service worldwide not only in India ,It provide facility of Customer Accound,Detail ,Payment System and Order Record through which customer form remote country can place order and able to review the product and get best deal as well as price comparison so possibility is high of expanding business using IT also provide 24/7 service.Negative Impactthither are bit of disadvantage of implementing IT base system like failure ,hacking site etc it must be considered before implementing a new system because it can be harmful to business .HackigHacker is dark light for business world it flow suddenly and brake business there are many type of scourges in IT due to less security in system it cause serious damage to business , as they feel unsecure as using system a rliable way of identify threat is to classify them and stop to treat and flow to system .ThreatsTechnical Failure Through data may be loss or crash file present in systemInfrastructure Failure If customer is in half way to buy thing and sudden failure product are not listing and customer miss out that product.Human error Main problem created by human are difficulty to recover loss.Effect/Probability/Action GridEffect of Contingency PlanHigh It recognize that a threat on Reliance fresh having high cost impactMedium Try to reduce to risk to an acceptable stage.LowEffect of risk are cut by administration need and approach structuredProbabilityHigh Scam, Virus, Credit Card Fraud, Hacking etcMedium Single reply mail sends to multiple user.Low Individual mistake.Task 4System.A System is a set of interacting or interdependent entities that interact regularly to perform a task.Factors of System Development.Social, Technology, Economical are external factor effect business of Reliance Fresh.Staff should conduct IT Support Cooperative.Reliance Fresh Data are acquiring from Reliance Retail Manager and Staff.Reliance Fresh information are kept on Data base as well company particle customer record.Soft System Methodology (SSM)Soft systems methodology (SSM) is an approach to solving complex unstructured human problem situations based on holistic analysis and systems thinking. SSM is a participatory methodology that helps different stakeholders to understand each others perspectives. It focuses on creatin g the human activity systems and human relationships needed for an organisation or group to achieve a common purpose.Systems thinking are a transdisciplinary field that has emerged in response to the limitations of a reductionist and narrowly technical approach to solving problems. SSM was developed during the 1980s as large organisations realised that top-down and highly mechanical approaches to organisational management were not working in a rapidly changing environment. SSM has been used to facilitate change processes in many large private and public sector organisations.Seven Stage of SSM.Define the Problem Situation of Reliance FreshExpress the Problem Situation of Reliance FreshCreating beginning definitions of relevant systemMaking and testing conceptual models based upon worldviewsComparing conceptual models with realityIdentifying Feasible and desirable changesActing to improve the problem situationDefine the problem of Reliance FreshReliance Fresh are facing problem with customer data storing on paper base but with IT can be transfer to system the main aim of Reliance Fresh to get customer record which are visit and stock in store are change are come through system as result Reliance Fresh is going to implement IT System to shoot out problem with customer data storing.Express the Problem situation of Reliance Fresh a rich pictureIt show the rich picture of developed that conveys the problem situation from different point of view and base on the perceive the situation and questioning.Information ReportFinancial inconsistency assessmentReport and Examination of InformationInitiate DecisionMake Decision PoliciesRecommendationsCreating root definitions of relevant systemsRoot Definition is a structured description of a system (which is relevant to the problem). It is a clear statement of activities which take place (or might take place) in the organisation being studied. It is structured in such a way as to enable modelling the system. For root definiti on use CATWOE analysisCustomer Employer of Reliance Fresh can take benefit of newly developed technology or activities.Actors The management of Reliance Fresh will take part in the application of these activites.Transformations Process It described by the 5 criteriaEfficacy means gives best solution for end of Reliance fresh problemEfficiency means to exposed least and necessary assets of the Reliance FreshEffectiveness means IT system helps to achieve goals and Reliance FreshEthicality means the Reliance Fresh process must be use ethical limitationsElegance means the IT system will easy to use for staff of Reliance FreshWeltanschauung means world view will give a clear vision to under stand the problems of Reliance Fresh